With approximately 916 million monthly active users, WeChat is a powerful marketing tool in China. WeChat marketing offers a powerful way to connect with customers, build a database and collect feedback. So, if you don’t take advantage of WeChat, that’ll be a huge miss.
1. QR codes
WeChat automatically creates a QR code for each official account, along with an inbuilt QR code scanner. You can also customize and personalize the QR codes that match your branding perfectly. These codes can be posted on all marketing channels, such as social media, packaging or even your brick-and-mortar store. This is a great way to entice customers by offering different discounts, promotions or free Wi-Fi access. With one scan away, you can boost both sales and followers.
2. Create valuable and emotionally appealing content
A good WeChat article should be informative and consistently good. According to recent research, 49% of the WeChat users would share the article on WeChat if they believe it’s useful. People can get bored easily and you need to create content that is interesting and educational in order to stand out and draw traffic.
3. Launch diverse campaigns
Campaigns are great ways to encourage customer engagement. Brands can launch campaigns in creative ways, such as voting, games, and quizzes. To motivate the audience and encourage participation, it’s good to provide attractive incentives, such as discounts and gifts. Remember, creative campaigns can always attract followers to your accounts.
4. WeChat KOL promotions
WeChat KOLs (key opinion leaders) are popular accounts that already have a large number of subscribers. Brands can search KOLs on WeChat or through marketing agencies. The cooperation model usually requires you to prepare or confirm the content with KOLs who then publish it on their WeChat accounts to promote your brand. These posts are usually sponsored by brands but the price can vary widely depending on their number of followers or average page views.
5. WeChat Advertising
WeChat advertising is an excellent platform to boost followers in the early stages. You need to create a fair amount of content before launching the advertising campaign. WeChat provides two advertising alternatives for verified accounts: Moments Ads and Account Ads.